Monday, September 10, 2007

HW4: Responding to "The Voice of the Customer" Choice 2

The promise that the Xbox 360 gives is to provide family entertainment and the most advanced gaming system in the world. They put so much into the system that it can almost become a complete household entertainment system. The website shows that you can put music, movies, and pictures on it as well as games and demos that you can download off of Xbox Live. It also shows that the Xbox 360 can be plugged into a computer and use Windows Media Center Edition, therefore making it something like a TiVo where you can download recorded television or on demand videos. You could also plug in your iPod into the Xbox 360 and listen to music while playing videogames. That brings me to the actual purpose of the system, the games. The website shows that the games on this system are the most advanced games on the planet. The graphics are intense and the game-play is ridiculous. These things are vital to show to the consumer, because they are the reason why someone would need to buy this system and get rid of their old Xbox. I am one of these consumers who trusted this company, and for the most part they have succeeded. The only thing I ran into, which was what a lot of customers ran into, was the “red circle of death” which basically means a hardware failure. I had to send my Xbox 360 in for repair, which they did for free, and got it back within 3 weeks. They apologized and sent free things with my repaired Xbox 360 so they really want the customer to trust them, and I think they did a really good job.